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Piquet, S. (1978a, June 14). The changing role of advertising campaigns in French market . ANA - ESOMAR. Retrieved May 02, 2024, from
https://ana.esomar.org/documents/the-changing-role-of-advertising-campaigns-in-french-market-
de Vulpian, A. (1974a, December 04). Can socio-cultural trends approach constitute a useful tool in the field of fashion?. ANA - ESOMAR. Retrieved May 02, 2024, from
Baldwin and Lunn (1972a, September 01). Researching the changing consumer. ANA - ESOMAR. Retrieved May 02, 2024, from
https://ana.esomar.org/documents/researching-the-changing-consumer
Mortemore and Sldoall (1972a, September 01). The importance of cultural trends in market planning. ANA - ESOMAR. Retrieved May 02, 2024, from
https://ana.esomar.org/documents/the-importance-of-cultural-trends-in-market-planning